Senior Campaign Operations Project Manager
Company: AbbVie
Location: Florham Park
Posted on: November 1, 2025
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Job Description:
Company Description AbbVie's mission is to discover and deliver
innovative medicines and solutions that solve serious health issues
today and address the medical challenges of tomorrow. We strive to
have a remarkable impact on people's lives across several key
therapeutic areas immunology, oncology, neuroscience, and eye care
and products and services in our Allergan Aesthetics portfolio. For
more information about AbbVie, please visit us at www.abbvie.com .
Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and
Tik Tok . Job Description The Senior Campaign Operations Project
Manager is part of the AbbVie Digital Lab team and will be
responsible for playing an integral part of the Consumer CRM team
to lead day-to-day management, execution, and delivery of CRM
projects across AbbVies consumer commercial brands. The Senior
Campaign Operations Project Manager is responsible for a key
franchise group (e.g., Immunology) and leads consumer brand team
marketing initiatives, supporting cross-functional team members and
agency partners to align and execute on email, SMS, and direct mail
campaigns. This role will focus on tactical execution of the
campaign roadmap through its entire lifecycle to increase
performance and efficiency. Responsibilities Responsible for
day-to-day management and oversight of highly complex brand CRM
engagements including developing project plans, creating status
reports, conducting weekly status meetings, following up /
communicating with all stakeholders to ensure on-time, flawless
execution of brand CRM programs. Learn the business for the
respective therapeutic areas/brands Effectively work with multiple
departments and agencies throughout project development and
implementation to keep projects on time and ensure all requirements
are met. Responsible for leading and managing junior team members
day-to-day work and performing QA of their programs. Proactively
manage workload and continuously look for ways to improve brand
campaigns to meet brands' objectives and goals by reviewing
campaign performance, identifying optimization opportunities, and
communicating them to the marketing team. Develop and maintain
project documents, timelines, proofing checklists and status
reports.Possess minute-by-minute knowledge of all work in progress,
identify risks and ways to mitigate issues. Partner with cross
functional / agency teams to create processes to capture
requirements, gain approvals, document metadata, and verify data
elements needed to execute campaigns. Document change requests,
notify the team, and understand timeline implications.Seek
standardization, automation, and process improvement wherever
possible to deliver on vision for the team of faster, better,
cheaper year over year. Prepare quarterly campaign audits and
campaign performance SLAs and review with CRM leadership Identify
any issues or concerns, the team has with cross functional and
agency partners.Identify issues, identify root cause, and recommend
corrective action where necessary Monitor campaign performance and
proactively provide recommendations to drive an increase in
engagement. Own and manage the planning process with brands,
internal cross functional teams, and their respective agency
partners. Conduct check-ins with each team to track actual campaign
activity and manage resources accordingly. Keep abreast of 1:1
marketing and email industry best practices and new technology by
participating in professional organizations, as well as attending
industry seminars and conferences. Provide recommendations to
Associate Director on how to apply at AbbVie. Prepares
well-organized, clear, and concise communications and sets clear
expectations. Conducts quarterly business reviews with brand and
omnichannel leaders Key AbbVie Leadership Competencies: Positive
all for one approach to team deliverables and priorities. Builds
strong relationships to enable higher performance. Learns, fast,
grasps the essence and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo. Creates
a learning environment and open to suggestions. Embraces the ideas
of others, nurtures innovation and manages innovation to reality.
Qualifications Bachelors degree in business or marketing or
equivalent experience 5-8 years of experience of Database
Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing
experience Minimum of 5 years of hands-on work experience in client
service, account or response management discipline Must have expert
level understanding of managing requirements gathering for
omnichannel marketing campaign processes; channels including,
email, SMS, web, social, direct mail, and paid media Digital
marketing or interactive agency experience is a plus Demonstrated
ability to lead and manage multiple projects simultaneously in a
fast-paced, dynamic environment. Demonstrates a clear aptitude for
managing projects. Ability to assign priorities and meet delivery
dates. Track record of working across an organization to get things
done. Excellent written, verbal, and interpersonal communication
skills to work effectively with all levels of management, teams,
and vendors including the ability to communicate with both business
and technical individuals effectively Analytical ability to
identify optimization opportunities and resolve/clarify program
related issues Enthusiastic, solution-oriented attitude in
accepting work/new challenges Exceptional knowledge of Microsoft
Office Software: Word, Excel, PowerPoint, and Outlook Ability to
work independently without day-to-day supervision. Additional
Information Applicable only to applicants applying to a position in
any location with pay disclosure requirements under state orlocal
law: The compensation range described below is the range of
possible base pay compensation that the Companybelieves ingood
faith it will pay for this role at the timeof this posting based on
the job grade for this position.Individualcompensation paid within
this range will depend on many factors including geographic
location, andwemay ultimatelypay more or less than the posted
range. This range may be modified in thefuture. We offer a
comprehensive package of benefits including paid time off
(vacation, holidays, sick),medical/dental/visioninsurance and
401(k) to eligibleemployees. This job is eligible to participate in
our short-term incentiveprograms. This job is eligible to
participate in our long-term incentiveprograms Note: No amount of
payis considered to bewages or compensation until such amount is
earned, vested, anddeterminable.The amount and availability of any
bonus,commission, incentive, benefits, or any other form
ofcompensation and benefitsthat are allocable to a particular
employee remains in the Company's sole andabsolutediscretion unless
and until paid andmay be modified at the Companys sole and absolute
discretion, consistent withapplicable law. AbbVie is an equal
opportunity employer and is committed to operating with integrity,
driving innovation, transforming lives and serving our community.
Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only
- to learn more, visit
https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation,
click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Keywords: AbbVie, West Orange , Senior Campaign Operations Project Manager, PR / Public Relations , Florham Park, New Jersey