Marketing Specialist

Company: Gap International, Inc.
Location: Springfield
Posted on: May 3, 2024

Job Description:

GAP INTERNATIONAL: A unique, purpose-driven, consulting company ABOUT THE ROLE We are seeking a Digital Marketing Specialist to join our team and drive our digital marketing efforts to new heights, expanding our reach and increasing brand awareness. In this role, you will be responsible for developing, executing, and assessing performance of marketing initiatives to drive new client acquisition and current client engagement. You will be an essential partner to generate demand, leveraging data to create powerful touchpoints for each stage of the marketing funnel. This position requires a combination of creativity, analytical skills, and technical proficiency. If you are passionate about data-driven marketing strategies and thrive in a fast-paced environment, we want to hear from you! ABOUT GAP INTERNATIONAL Gap International is a global performance consulting company based just outside of Philadelphia. We specialize in helping leaders articulate and fulfill the boldest possible future for their business, creating breakthrough outcomes and aligning the organization's actions to be consistent with that future. For over 40 years, we have had an expertise in identifying and shifting mindsets in the organization to deliver unprecedented, quantifiable business results. With proven and proprietary methodologies that embed lasting change across an organization, our work unleashes teams across the business to innovate and create new pathways to achieve the desired outcomes for their business. RESPONSIBILITIES Develop and implement comprehensive digital brand awareness strategies aligned with company objectives Partner with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, email marketing, content marketing, digital advertising, and social media to attract and engage target audiences Manage the MQL process, including lead attribution model Manage and execute marketing and sales email campaigns within CRM (Dynamics 365) Optimize landing pages, website forms, and conversion paths to improve lead capture and conversion rates Monitor, analyze, and report on key performance metrics, such as website traffic, conversion rates, lead quality, and ROI, to track the effectiveness of campaigns Generate actionable recommendations based on data insights to drive decision-making and improve marketing outcomes QUALIFICATIONS 4+ years of marketing experience Undergraduate degree required Proven experience in digital marketing analytics or a similar role, including experience with multi-touch lead attribution tools Demonstrable experience creating, executing and measuring B2B lead gen strategies Proficiency in Google Analytics, CRM platforms, and email platforms such as Hubspot, Constant Contact, MailChimp or similar Track record in managing SEO, SEM, SMM, and email marketing campaigns Strong analytical skills with ability to interpret complex data sets; ability to communicate insights to drive informed decision-making and optimize campaign performance Team player with the ability to collaborate effectively with cross-functional teams GAP INTERNATIONAL ASSOCIATES Purposeful people at work impacting companies around the world. People who thrive in a learning environment and enjoy learning, growing, and performing at their best; energized to continually push beyond their comfort zone. Comfortable with ambiguity; eager to take on things they don't know how to do. Curious and flexible when it comes to their own growth and development, as well as receptive to coaching and feedback to maximize their potential. Willing to communicate and contribute thoughts, insights and new ideas to senior leaders both internally and externally. One thing that differentiates one's experience at Gap International is everyone has the opportunity to learn our unique consulting methodology. We believe it is an important aspect of working with us to become facile in how we produce outcomes with clients. Whether one actually consults is based on preference and need, but going through our training program is a key part of successful employment at Gap International. WHAT WE OFFER Purpose-driven work An unmatched culture and commitment to ongoing growth and development Highly competitive health benefits Generous 401k Bonus based on company and individual performance Tuition reimbursement International travel opportunities Gap International associates are based out of our corporate office in the Philadelphia metropolitan area. In order to be considered for this role, applicants should be legally authorized to work in the US. Employment Type: Full Time Years Experience: 5 - 10 years Bonus/Commission: No

Keywords: Gap International, Inc., West Orange , Marketing Specialist, Advertising , Springfield, New Jersey