Content Marketing Manager

Company: Woodloch Pines Inc.
Location: Hawley
Posted on: May 2, 2024

Job Description:

Nestled in the scenic Pocono Mountains of Pennsylvania, Woodloch Resort encompasses an award-winning family resort (Woodloch Pines), championship golf course (Woodloch Springs) and a luxury destination spa (The Lodge at Woodloch).Owned and operated with pride by the Kiesendahl family since 1958, the concept of family is truly at the core of Woodloch and is key to its longtime success. Woodloch Pines was voted by TripAdvisor as the number one family resort in the United States and remains committed to its original mission to treat all guests as if they were company in their own homes. Staff members are no exception to this rule.Employees work hard and are passionate about what they do and why they do it. Staff can attest to feeling as though they are as much a part of the fun of being on vacation as the guests. With our unique activity program, abundant amenities, and outstanding nightly entertainment, your family, friends, and co-workers are guaranteed to be engaged, energized, and enthusiastic!GENERAL PURPOSE OF JOB: The Content Marketing Manager is responsible for cultivating and creating diverse, engaging content and publishing it across multiple channels to include social media, digital media, printed media, and more. This person will also represent an on-camera ambassador who connects the Woodloch brands with the public. This person must be a true storyteller, a specialist in video production, and someone who can easily connect with people.The Woodloch brand encompasses many stakeholders, which include two of the finest resort destinations in the country in Woodloch Resort and The Lodge at Woodloch, along with other assets requiring both internal and external communication. This person will develop and organize the communication and engagement strategy for all Woodloch properties, which range from a family resort to luxury destination spa. Most notably focused around on-camera storytelling, video production, and social media management.This is an extremely collaborative role where the primary function is to capture moments and make videos that tell the full story of the Woodloch experience from public offerings to events to behind the scenes. This person must exhibit an enthusiasm for connecting with people, most notably the internal staff of Woodloch; they must have a passion for helping others and demonstrate genuine hospitality.ESSENTIAL DUTIES AND RESPONSIBILITIIESProduce, from start to finish, digital video assets relative to marketing, social media, and advertising campaigns (like short-form vignettes, sizzle reels, interviews, and long-form videos)Perform as the on-air personality, interviewer, and subject of video assets where appropriateMust be able to adjust messaging due to the unique nature of all Woodloch properties, which include, The Lodge at Woodloch, Woodloch Pines, Woodloch Springs, The Market at Woodloch, The Builders at Woodloch.Makes decisions with little or no guidance from the Director of Marketing, has a pulse on what the Companies needs are in the moment, and acts independently to develop content as needed.Develop and execute social media campaigns, accounts and platforms simultaneouslyIn collaboration with the rest of the marketing team; prepare, create, schedule, post, interact, maintain, refresh, comment, curate, share, optimize, grow, and perpetuate the content that revolves around or touches the Woodloch family of brands in all organic channelsCommunicate regularly with all departments across Woodloch properties to curate contentDevelop a great working relationship with members in all departments and managersEstablish a network of content providersStrong collaborator, easily works with others and develops strong relationships quickly.Ultimate responsibility will be to generate awareness, expand reach, encourage communication, join conversations ultimately to drive traffic and salesOther duties as assignedSKILLS AND QUALIFICATIONSDemonstrable proficiency in content creation, photography, videography, and video editingProven experience in social media management, preferably with B2C or lifestyle brand experienceStrong understanding of social media platforms, algorithms, and best practicesMust be proactive, organized, and have excellent communication skills along with strong time management skills with the ability to multitaskMust have experience in collaboration for content; Proven examples of your ability to work well with othersHave confidence in speaking and comfortable being in front of as well as behind the cameraThe ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem-solving skillsWill need to have a flexible schedule and plan to be present to document Woodloch stories when they happenMust be tech savvy; excellent creative platform skills including proficiency in Adobe Creative Cloud experience specifically Premier and After Effects3-5 years commensurate work experience requiredHospitality experience preferred.Bachelors degree or equivalent in marketing or communications preferredPortfolio of work requiredDisclaimer: The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.Culture:Woodloch takes pride in having exceptional staff with a great work culture in a beautiful setting (lake side!)We promote teamwork and cooperationWe celebrate our staff with appreciation/holiday partiesBenefits:Comprehensive dental, vision and health insuranceLife and pet insurancePension plans and 529 plansComplimentary birthday dollarsFree use of many facilities, sports complex discounts, wellness programsDozens of local employee retail discountsby Jobble

Keywords: Woodloch Pines Inc., West Orange , Content Marketing Manager, Advertising , Hawley, New Jersey